ugly merch
Clothing brand
Brand management; Florida, U.S 2023-2024
Ugly Merch
Rashad, founder of the custom design studio Ugly Merch, was looking for a new artistic direction for his brand and online presence, and decided to collaborate on the development of his landing page, collection ideas, logos, and different patterns.
Graphic style
Juan Manuel Martínez
Theme
#brandcreation #logo #patternmaking #3Ddesign
Deliverables
Logo. Manual de marca. Landing Page.
Inspirado en Metallica y con un concepto de diseño oscuro y gótico, que experimenta con texturas únicas en sus telas y diseños alterados, combinamos el estilo streetwear americano con un toque oscuro y vibrante.
Thus, we generate different logo alternatives to be used as printed patterns on various experimental fabrics, characteristic of their brand with made-to-order requests.
The benefit of the creative process is that it yields different possibilities of what a brand could be. Rashad saw the opportunity and repurposed graphic pieces to continue experimenting with fabrics, colors, and prints, testing how far his brand can go now that it has its own identity.
