Juan Martinez Designs

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DESIGNER

PROJECTS

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metawatt

Solar panel sales advisors

Brand management; Florida, U.S 2021-2022

experimental photography and 3D modeling

Metawatt LLC

The founder of Metawatt needed to develop their solar panel brand identity and establish a strong online presence to reach a wider audience and eventually venture into the metaverse (META) business and NFTs.

Creative direction

Paul Fusco, Derick Clark, Juan Manuel Martínez

Graphic style

Juan Manuel Martínez

Collaborators

Florida Electric & Solar

Theme

#digitalillustration #rebranding #NFT #characterdesign

Deliverables

Logo. Brand manual. Layout for CRM online communication. 5 business presentations. Illustrated online business model layout. 3 NFT illustrations. 3 brand characters or brand mascots development and online brand development.

They were looking for an impactful artistic style, and also, an approach that combined knowledge in business management to design an interactive sales course in a master class format, enhance their presence on social media, establish their brand identifier, and shape the business vision they had in mind.

The collaboration was so successful that it included NFT publications, a featured advertisement in ClearWater, FL. Magazine, business presentations, and an email communication campaign. Additionally, a contact center branch was opened in Medellín, Colombia, under the name Metawatt Colombia S.A.S, which employs both travelers and locals who wish to enter the sales world or were aspiring brokers.

printed advertisement in commercial magazine

After the launch of the master class course and the incorporation of new applicants, the creative process left unexplored character design concepts that captured the founder's interest. He then decided to invest in NFTs to strengthen the company's digital presence, integrating these characters Meta Knight Gold, Meta Knight, and Meta Mage as additional benefits for applicants to increase their value.

digital illustration and business presentation

We create an attractive brand identity with a colorful, fun, and virtual approach that was successfully replicated in their business model, attracting more customers.

Paul Fusco

CEO, Co-founder | Florida Electric & Solar, Metawatt LLC.

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