Juan Martinez Designs

GET IN TOUCH

DESIGNER

PROJECTS

GET IN TOUCH

get lost in

Tourism promoters

Editorial design. Cali, COL. 2019

Get Lost In: Colombia

To create Get Lost Colombia, I partnered with Lina and assumed the creative decisions of our venture. We established partnerships in the hostel industry and created two products inspired by Colombia that promote tourism in the country.

Writer (es)

Lina Marcela Cruz Garces

Photography

Camilo Ayala, Juan Manuel Martínez

Corrections

Maria Paula Alvarado

Graphic style

Juan Manuel Martínez

Printed by

Stilo Impresiones. Bogotá, COL.

Collaborators

Masaya Hostels

Theme

#editorialdesign #layoutdesign #covers #promotioncampaigns

Deliverables

Book layout, PDF of 254 illustrated and designed pages. Logo. Brand manual (web and printed) Illustrated cultural business model. Packaging design and online brand development.

The project had begun years ago in Lina's mind, nurtured by her experience working and traveling through hostels in the country and her friendships with tourists from all over the world. She noticed a problem in the travel guides for Colombia: a lot of information, but little that details an authentic local experience.

From this need arose Get Lost Colombia, a travel guide that invites you to explore every corner of the country through genuine stories, sharing the secrets of each region in a creative, colorful, and easy-to-read way.

Our goal is to offer an enriched local experience shaped by Colombian culture, highlighting national ventures, places of interest, and unique flavors of our cuisine.

The project was successfully launched with 5,000 printed copies in Spanish and an online PDF version in English, with 60% donated to the community of hostels in major cities and towns, and 40% sold.

Lina Cruz

Co-founder | Get Lost In

Hey, download one

copy of the first edition of the travel guide Get Lost in: Colombia

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