Tourism promoters
Fashion design. Cali, COL. 2022
Get Lost Col
For our second project, we renewed our image by taking the best of the guide GetLost In: Colombia, and we revisited the main cities of the country to represent them graphically in a clothing collection.
Maded in
Cali, Colombia
Photography
Using
Graphic style
Juan Manuel Martínez
Printed by
Stamp. Cali, COL.
Collaborators
Luisa, Lucho, Juan Camilo, Migue, Diana, Santiago. Lina Marcela Cruz Garces.
Theme
#fashiondesign #digitalillustration #rebranding #photography
Deliverables
6 large rear illustrations. 6 small front illustrations. 6 small text illustrations. Advertising campaign design. Packaging design and online brand development.
Aiming to promote local and foreign tourism in the country, we join a community of travelers, locals, and entrepreneurs, expanding our catalog and vision to venture into physical stores, hostels, and online sales.
"Travelers" and "Colombians_Cool" is the result of the experiences during the promotional tour of the travel guide.
We explore digital illustration, typography, and experimental photography in six unique prints in four different colors, made with recycled plastic fabric and organic cotton. Additionally, we added 6 variations with typical phrases from the country.
Medallo (Medellín, Antioquia)
The Salsa Club (Cali, Valle del Cauca)
History x Art (Bogotá, Cundinamarca)
Summer Vibes (Cartagena, Bolívar)
Surf&Chill (Palominio, La Guajira)
Hit the Road (Salento, Quindío)
These t-shirts became the perfect souvenir for tourists and locals, ideal for any occasion. Their national and international reception reinforced our brand identity and encouraged us to continue innovating.
